Caesarstone Kitchen of the Year to Feature on The Home Channel
The Caesarstone Kitchen of the Year competition will see eight homeowner-designer finalists and their ultimate kitchens featured on The Home Channel in an exciting, ten-week insert series.
“This year’s competition has taken on a more holistic view of the kitchen design process,” says Trevor King, Caesarstone South Africa’s marketing director. “With the designer and the homeowner entering their kitchens as a team, we’re looking forward to some deeper insights into the collaboration process and seeing some truly inspiring kitchen designs.” He continues, “Promoting South Africa’s top kitchen designs on an audio-visual platform like The Home Channel is perfect for an immersive viewer experience.”
The judging panel is poised to sit for two blind judging sessions. Initially they will judge using only photographs, plans and elevations to make their decision. In both rounds, they will have no information about who the designer-homeowner pairs are. After the Caesarstone production crew has visited each of the finalist teams, the judges are scheduled to pick their top three finalists in a second round of judging using rough video footage.
“This new judging structure is really going to add value to the competition,” says Lisa Aspeling, advertising manager for Caesarstone South Africa. “Previously, final selections were based on photographs and plans alone. Incorporating footage of the finalist kitchens will help the judges to feel like they are actually in the kitchens themselves!” she says. “We’re expecting this new development and the designer-homeowner partnerships to really take the competition to a new level.”
With more television coverage than ever before, the top finalists of this year’s competition are in for some amazing media exposure. Not only will their kitchens be profiled in Elle Decoration magazine and on The Home Channel, but they will also be featured on various design-related websites and on The Expresso Morning Show.
“With so much local design talent in South Africa, we are excited to see the level of entries in this year’s competition,” says Trevor King. “We think the public is really going to enjoy the creative kitchen design solutions presented by the industry through the Caesarstone Kitchen of the Year competition.”
The Home Channel’s executive producer, Michael Porter, looks forward to welcoming the fresh kitchen design content, “The Caesarstone Kitchen of the Year series on The Home Channel is not to be missed as it will provide excellent insight into what's hot in the world of kitchen design. After seeing the wonderful selection of design entries from last year's competition, I have no doubt viewers will be inspired to take their kitchens to the next level”.
The last day for competition entries to be accepted is 15 July 2015. Click here to enter online.
Homeowner-designer pairs stand a chance to win R50,000 each.